My time at NuFACE started with an overhaul to the existing packaging. The brand was on the verge of launching new devices and a full skincare line - A major milestone for the brand. Bringing forth the brand’s signature blue color as well as adding some new secondary colors and creating consistency across all primary and secondary packaging was critical for this project. The new direction proved to be successful as the brand took off into new territory and was recognized as the leader in beauty-tech devices.