As the Global Brand Creative Director.  In partnership with the VP of Global Retail, created a new visual brand language and global standards for all consumer touchpoints - creating the leading and fastest growing mass brand within L’Oreal.  Launched the first NYX Professional Makeup retail stores. From Store #1 to Store #250+

The NYX Retail Experience paved the way for many other derivatives including Shop in Shops at Macy’s, Target Gondola’s, The Target Wall, 24 Linear Feet at Ulta, CVS, Walgreens, Walmart and much more.